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Reservly DMCA Notice & Counter-Notice Procedure

Last updated: April 26, 2026

The short version

  • Copyright takedown notices under 17 U.S.C. § 512 go to Reservly's designated DMCA Agent (contact details in § 6).
  • Include all six required elements listed in § 3, or your notice may be legally insufficient.
  • Counter-notices are available to users whose content has been removed in error (§ 4).
  • Repeat infringers have their accounts terminated, per § 5 and as required by § 512(i).
  • Misrepresenting a claim — on either side — has real consequences, including liability for attorney's fees under § 512(f).

This page describes Reservly's DMCA process. Outside the United States, copyright disputes follow the procedures of your local law; this page is not the exclusive route for non-US claims, and Reservly responds to valid takedown requests from rights holders in any jurisdiction under the procedure that best fits.

1. Who this page is for

  • Rights holders (or their authorised agents) who have identified copyrighted material that is hosted on a Reservly-hosted booking page, displayed through the Reservly dashboard, or otherwise made available through the Reservly platform in a way that infringes the rights holder's copyright.
  • Reservly users whose content has been the subject of a takedown notice and who believe the takedown was in error.

2. Background — why this process exists

Reservly is an online service provider under 17 U.S.C. § 512. When a user of our platform (typically a Business that uploads images, business descriptions, or other content to its booking page) posts content that allegedly infringes a copyright, the DMCA safe harbour limits Reservly's liability provided we follow the notice-and-takedown procedure set out in § 512(c). This page is that procedure.

Outside the US, similar notice-and-takedown frameworks exist under the EU Digital Services Act, the UK Copyright, Designs and Patents Act, Canada's Copyright Act notice-and-notice regime, and other national laws. We follow the procedure that fits each request.

3. Submitting a takedown notice

3.1 Required elements — § 512(c)(3)

Your notice must include all of the following to be legally effective:

  1. A physical or electronic signature of a person authorised to act on behalf of the copyright owner.
  2. Identification of the copyrighted work claimed to have been infringed. If multiple copyrighted works are covered by a single notice, a representative list of the works will suffice.
  3. Identification of the material that is claimed to be infringing and that is to be removed or access to which is to be disabled, together with information reasonably sufficient to permit Reservly to locate the material — for example, the URL of the Reservly-hosted booking page (such as reservly.io/<business-slug>) and a description of where on the page the infringing content appears.
  4. Information reasonably sufficient to permit Reservly to contact you, including your name, address, telephone number, and email address.
  5. A statement that you have a good-faith belief that use of the material in the manner complained of is not authorised by the copyright owner, its agent, or the law.
  6. A statement that the information in the notice is accurate, and under penalty of perjury, that you are authorised to act on behalf of the owner of an exclusive right that is allegedly infringed.

A notice missing any of these elements may be treated as legally insufficient and may be disregarded. We may — but are not required to — contact you to request the missing elements.

3.2 How to submit

Email: dmca@reservly.io with subject line "DMCA Takedown".

Postal mail (if you prefer):

Reservly — DMCA Agent c/o Northwestern Registered Agent Services 30 N Gould St Ste R Sheridan, WY 82801 United States

Electronic submission is strongly preferred — email reaches us faster and allows us to act more quickly.

3.3 What we do after receiving a notice

Upon receipt of a notice we believe is legally sufficient under § 512(c)(3), we will:

  • Remove or disable access to the identified material expeditiously — usually within 1-5 business days, sooner for urgent cases.
  • Notify the user who posted the material (usually the Business operating the booking page), including a copy of the notice.
  • Advise the user of the counter-notice procedure in § 4.
  • Record the notice internally for compliance purposes and to track potential repeat infringement under § 5.

We do not adjudicate the merits of the underlying copyright claim. Our role under § 512 is to respond to legally-sufficient notices, not to act as a court.

4. Submitting a counter-notice

If your content has been removed as a result of a DMCA notice and you believe the removal was in error (for example: the material was your own original work, you have a licence from the copyright owner, or the use is protected by fair use or another limitation), you may submit a counter-notice.

4.1 Required elements — § 512(g)(3)

Your counter-notice must include:

  1. A physical or electronic signature.
  2. Identification of the material that has been removed or access disabled, and the location at which the material appeared before it was removed.
  3. A statement under penalty of perjury that you have a good-faith belief the material was removed or disabled as a result of mistake or misidentification.
  4. Your name, address, and telephone number.
  5. A statement that you consent to the jurisdiction of the federal district court for the judicial district in which your address is located, or if your address is outside the United States, for any judicial district in which Reservly may be found, and that you will accept service of process from the person who submitted the original notice, or that person's agent.

4.2 How to submit

Email: dmca@reservly.io with subject line "DMCA Counter-Notice". Postal submission is also accepted at the address in § 3.2.

4.3 What we do after receiving a counter-notice

Upon receipt of a counter-notice we believe is legally sufficient under § 512(g)(3), we will:

  • Forward the counter-notice to the rights holder who submitted the original takedown notice.
  • Inform the rights holder that we will restore the removed material in 10 to 14 business days unless the rights holder files a court action seeking a court order to restrain the alleged infringer from continuing the activity.
  • If no court action is filed within the 10-14 business day window, we will restore the removed material.
  • If a court action is filed, we will keep the material down pending resolution.

5. Repeat-infringer policy — § 512(i)

Reservly maintains a policy of terminating, in appropriate circumstances, the accounts of users who are repeat infringers.

In practice:

  • We track DMCA notices received against each Business account.
  • Multiple valid notices against the same Business, over a reasonable time window, will result in review of the account under this policy.
  • We consider severity, context, and any counter-notices filed when assessing whether a pattern of infringement exists.
  • Where the pattern is clear, we will terminate the account with notice. In severe or wilful cases, termination may be immediate. Termination under this policy forfeits any Founding Member price lock, and no refund is owed under the Refund Policy § 8.

6. Designated DMCA Agent

As required by 17 U.S.C. § 512(c)(2), Reservly has designated the following agent to receive notifications of claimed infringement. Reservly is in the process of completing registration of this designation with the United States Copyright Office's DMCA Agent Directory (registration is pending as of the date of this page). Once registration is complete, the designation will be listed at https://dmca.copyright.gov/osp/.

Designated Agent: Stjepan Luburic
Organisation: Reservly LLC
Mailing address:
Reservly LLC
c/o Northwestern Registered Agent Services
30 N Gould St Ste R
Sheridan, WY 82801
United States
Email: dmca@reservly.io
Subject line for takedown notices: DMCA Takedown
Subject line for counter-notices: DMCA Counter-Notice

7. Misrepresentation — § 512(f)

Section 512(f) of the DMCA provides that any person who knowingly materially misrepresents either (a) that material or activity is infringing, or (b) that material or activity was removed or disabled by mistake or misidentification, shall be liable for any damages, including costs and attorneys' fees, incurred by the alleged infringer, by any copyright owner or their agent, or by a service provider, who is injured by the misrepresentation.

Do not submit a DMCA notice or counter-notice unless you have a good-faith belief in the facts you are stating, and unless you have considered fair use and other limitations on copyright. Reservly is not your attorney and this page is not legal advice.

8. Non-US copyright notices

If you are outside the United States and believe content on Reservly infringes your copyright under your local law, please still email dmca@reservly.io with subject line "Copyright — Non-US" and include:

  • the material complained of and its location on Reservly;
  • your identification of the work you own (or represent);
  • a good-faith statement of your belief that the use is not authorised;
  • your contact details;
  • a statement of the law under which you are claiming.

We will respond under the procedure appropriate to the claimed law (EU DSA, UK CDPA, Canada's notice-and-notice regime, or equivalent). We cooperate in good faith with legitimate takedown requests regardless of jurisdiction.

9. Privacy of notices

When we forward a DMCA notice to a user whose content has been removed, we will include your name, address, and contact details as submitted in the notice — the user needs this to assess whether to file a counter-notice. Do not include information you are not comfortable sharing with the user. If you are concerned about harassment or retaliation, consider engaging a lawyer or agent to submit the notice on your behalf.

We may also publish anonymised, aggregated notice statistics as part of transparency reporting. We do not publish the text of individual notices or the identity of the parties.

10. No legal advice

This page describes Reservly's procedure. It is not legal advice. Copyright law is complex, fair use is context-dependent, and the DMCA includes specific procedural requirements with real consequences for non-compliance. If you are uncertain whether a use is infringing or whether fair use applies, consult a qualified attorney before submitting a notice or counter-notice.

11. Changes to this procedure

We may update this procedure if US Copyright Office guidance changes, if the DMCA itself is amended, or if we identify operational improvements. Material changes will be reflected in the Last updated date at the top and, for procedural changes that affect rights holders who have subscribed to our update list, emailed at least 30 days in advance.

12. Standard Technical Measures — § 512(i)(1)(B)

Reservly accommodates and does not interfere with "standard technical measures" as that term is used in 17 U.S.C. § 512(i)(1)(B). Standard technical measures are technical measures that are used by copyright owners to identify or protect copyrighted works, that have been developed pursuant to a broad consensus of copyright owners and service providers in an open, fair, voluntary, multi-industry standards process, that are available to any person on reasonable and nondiscriminatory terms, and that do not impose substantial costs on service providers or substantial burdens on their systems or networks.

At the time of publication, no formally standardised technical measure meeting this definition has been established with broad industry adoption. Reservly will comply with any such standard technical measures that satisfy the statutory criteria upon becoming aware of them.

13. EU Digital Services Act — Notice-and-Action Procedure

The European Union's Digital Services Act (Regulation (EU) 2022/2065, "DSA") establishes a harmonised notice-and-action procedure for illegal content in the EU (Article 16). Reservly cooperates with DSA-compliant notices in addition to DMCA notices.

Reservly's current DSA status: Reservly qualifies as a micro-enterprise under the DSA size thresholds (fewer than 10 employees and annual turnover not exceeding €2 million). Under DSA Article 19, micro-enterprises are exempt from certain DSA obligations (including DSA Article 17 statement-of-reasons requirements and DSA Article 23 transparency reporting). Reservly relies on this exemption where applicable but voluntarily cooperates with legitimate DSA notices.

How to submit a DSA notice: Use the same contact address as a DMCA notice (§ 3.2), with subject line DSA Notice. Your notice should identify the allegedly illegal content and its location, the specific law you believe it violates, your identity, and a statement of good faith.

Out-of-court dispute settlement: Under DSA Article 21, users whose content has been removed may seek review through a certified DSA out-of-court dispute settlement body if they disagree with Reservly's decision. A list of certified bodies is maintained by the European Commission. Reservly commits to participate in good faith in any such proceedings.

14. Contact

Reservly — DMCA Agent c/o Northwestern Registered Agent Services 30 N Gould St Ste R Sheridan, WY 82801 United States

Email: dmca@reservly.io Subject lines:

  • DMCA Takedown — for copyright takedown notices under § 512(c)
  • DMCA Counter-Notice — for counter-notices under § 512(g)
  • Copyright — Non-US — for non-US copyright claims
  • DSA Notice — for EU Digital Services Act notice-and-action requests
  • DMCA update list — to subscribe to notice of procedure changes

This DMCA Procedure is part of and incorporated into the Reservly Terms of Service and Acceptable Use Policy.